With the establishment of Swiss Bear in 1979 and a local downtown effort in progress, under the leadership of Mayor Leander Morgan, City Planner David Rowland applied to the N.C. Department of Natural Resources and Community Development in 1980 for New Bern to be a participant in the state's new Main Street Program.
http://www.newbernsj.com/news/local/becoming-a-main-street-city-1.126344
http://www.newbernsj.com/news/local/becoming-a-main-street-city-1.126344
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